The informal business sector is the next great frontier of Africa and it is undergoing an economic revolution – a new world of small people doing big things, transforming the continent.
Prepare for this new generation, prepare for the Afripolitan Generation.
Prepare for the Rise of the Informal Sector. Prepare for a KasiNomic Revolution.
Indlela Iyaziwa Abayihambile
The road is known by those who have travelled it
Nineteen years after founding Minanawe Marketing, GG Alcock has decided to focus on his passion, KasiNomics,a freelance business specializing in the informal mass market.
It has been an incredible 19-year journey and Minanawe Marketing has changed the way the mass informal markets of SA are considered and marketed to.
From the Soweto Beach Party to the incredible Parmalat Cheese Slice Kota revolution, The Perfect Sishebo Show & ground breaking Route to Market innovations in the spaza & spazarette sector Minanawe & GG have had an indelible impact on business in the South African mass market & informal sector.
GG offers a unique service that exclusively focuses on understanding the main market consumer and developing strategies and creative solutions to this market sector.
The KasiNomics offering includes - Consumer Insights, Consumer Immersions & Qualitative Research Marketing Strategy & Creative development Brand & Product Innovation Crafting Experiential Face to Face Marketing Campaigns.
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